Warmies: Year In Review (2024)
Celebrating Warmies Highlights & Heartfelt Moments
As we ring in a new year, Warmies looks forward to bringing more comfort and joy to families everywhere. Before we do that, let's look back at 2024, with Warmies’ amazing year of giving back, promoting joy, growing our community and launching over 40 new cuddly stuffed animals.
1. Surpassed Over 140,000 Five-Star Reviews
140,000+ five-star reviews aren’t just a number; they’re a hug, a warmth, a smile. Every 5-star review we receive is a testament to the joy and comfort Warmies bring to our customers' lives. From soothing little ones to calming adults, Warmies have found a special place in countless hearts. We're grateful for each and every one of you who've shared your stories. Thank you for choosing Warmies. Here's an example of some of the amazing feedback we received from customers just like you:
“Provides so much more than just physical warmth. I'm a 31 year old man who bought this gift for my wife but I absolutely fell in love with Martin (what we named him), and I consider him as a gift for both of us now. Not only does he provide physical warmth and comfort, but just his presence exudes those same qualities. Every time I walk into a room and see that calm smile and kind eyes looking back at me, I feel a kind of child-like joy that I never thought I would feel again. My only regret with this purchase is not buying more, but that won't be a problem for much longer.” -Alex L. ( 01-25-24 - Georgia, US)
2. Launched Our First-Ever Collaboration With Peanuts
Snoopy and Woodstock soared into the world of Warmies this year. Peanut fans everywhere got to snuggle up with the world's most loveable beagle and his plucky yellow sidekick! This was the first time Warmies teamed up with Peanuts and created one of the most soothing Snoopy stuffed animals ever. Whether you're a kid or just a kid at heart, Snoopy and Woodstock Warmies are the ultimate comforting companions.
3. Found Even More Ways to Give Back
This holiday season, Warmies partnered with Westlake Ace Hardware and Children's Miracle Network Hospitals to spread warmth and comfort to young patients. Through the 'Warm Hug Delivery' initiative, Warmies were donated to three CMN hospitals to bring smiles and companionship to kids in need.
One of our favorite initiatives this year has been Warmies’ partnership with Shriners Children Medical Center. We donated thousands of Warmies to kids and families to cuddle as they rest and heal. We could not be more proud of being a small part of Shriners' mission to be there for patients, regardless of a family's ability to pay or insurance status. Warmies also partnered with the American Heart Association to help raise money for the fight against heart disease along with many other charitable organizations that help children.
4. Launched Brand New Bundles
Customers asked for more ways to save all year and we listened! Warmies Bundles give our community the chance to save 15% when they bundle three or more Warmies products. We launched several new bundles this year, making gifting easy for special events like the Baby Shower Bundle, the Self-Care Bundle for mom, and the Stocking Stuffer Bundle. Find exclusive Warmies bundles and enjoy 15% off discounts to save on cozy gift sets.
5. Hosted a Mystery Gift Day for Plush Points Rewards Members
Warmies wanted to bring our Plush Points Rewards Members something EXTRA special this year with our first-ever Mystery Gift Day! For 24 hours, Plush Point members received the exclusive perk of a FREE Mystery Gift (a full sized original Warmies!) with every order. Customers that ordered on Mystery Gift Day got a FREE, Original Warmies with purchase…which one did they get? There lies the mystery! Never heard of Plush Points Rewards? Rewards members can get points with every purchase and earn discounts for the future. It’s FREE to sign up and start earning rewards to make shopping even more fun.
6. Animal Wraps Took Center Stage
One of Warmies biggest hits of 2024 was our Animal Neck Wraps! These scented, weighted, heated neck wraps for sleep blend self-care with cuddly joy. From our Giraffe Animal Wrap to the now sold-out Dachshund Animal Wrap (coming back in stock in 2025), Warmies was thrilled at the positive reaction, and we took notice for next year.
7. Surpassed 100,000 Followers on Instagram
We are over the moon to share that Warmies officially surpassed 100,000 followers on Instagram! This milestone is a testament to the love, comfort, and coziness of Warmies community. From heartwarming and adorable photos to hilarious videos, giveaways and more, we loved every moment of connecting with our amazing community. Thank YOU for being part of this journey—you’re the heart of everything we do. The best is yet to come, so stay tuned for warmth, cuteness, and plenty of exciting surprises.
Follow us on Instagram @warmies_usa for more!
8. Celebrated the Seasons with New Holiday Warmies!
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From spooky spider and bat stuffed animals for Halloween to Rudolph, the Red-Nosed Reindeer, Clarice and Bumble, Warmies’ Seasonal Drops were a hit! Many of these adorable cuddle buddies sold out within a matter of days. We have some pretty exciting new launches lined up for 2025, as well as bringing back the most loved Warmies for next year! We can’t wait to share them with you.
9. Hosted Our First-Ever In-Person Holiday Event
At Warmies’ first in-person Holiday Event, we invited tons of families to come celebrate the unveiling of our New Holiday Warmies collection. The event included Christmas cookie decorating, Warmies’ face painting and classic kids-loved holiday movies! We also had lots of new Warmies to play with. The kids and their families had a ball and we can’t wait to do it again next year.
10. Released 40+ Brand New, Never Before Seen (Wildly Popular) Products
This year, we introduced some of our most exciting Warmies yet, and you welcomed them with open arms! Our Sports Ball Warmies scored big with little athletes and sports fans. Spooky Warmies brought Halloween to life with their spooktacular fun charm. The cozy magic of Snow Day Warmies and Gingerbread Girl Warmies made winter even more delightful. And, who could forget the laughs and love sparked by our deliciously adorable Peanut or the rodent of the moment, Capybara Warmies? These cuddly new friends made 2024 a year to remember, and we can’t wait to bring you even more cozy surprises in the year ahead!
Happy New Year! Here's to another chapter of love, laughter, and warmth in 2025!
