Privacy Policy

Last Updated: July 8, 2024.

Intelex USA, LLC d/b/a Warmies designs products to bring comfort to everyday life.  Your privacy is important to us, and we will work to keep the information you provide to us secure. 


  • We collect the Personal Information set out in the “What Information We Collect” section of this Privacy Policy. Depending on the context, the information we collect from you may include your name, email, address, billing information and online identifiers like device identifiers and IP address.
  • We use your personal information for the purposes set out in the “How We Use Your Information” section of this Privacy Policy below, including to provide you with our Services and Products or for purposes of targeted advertising.
  • You have a number of rights set out in the “Your Rights” section of this Privacy Policy that you can exercise in relation to our use of your personal information, like the right to opt out of targeted advertising or have certain of your personal information deleted. If you reside in certain states like California, Colorado, Connecticut, Utah, or Virginia, you may have a number of state-specific rights, as set out in the “Your State Privacy Rights” supplement to this Privacy Policy.
  • We do not intend to offer our products or services outside the United States. If you are based in the European Economic Area (“EEA”) or the United Kingdom (“UK”) and access our Website, you consent to transfer, collection and use of your information as set forth herein.    


This Privacy Policy explains how Intelex USA, LLC. and its affiliates (“Intelex” “we”, “our” “us”) collects, uses, and discloses information about you when you use our sites, mobile and tablet applications, and other online products and services that link to this Policy, subscribe to our print newspapers, receive our emails and newsletters, attend our events (“Products”) or otherwise interact with us.


By using the Services and providing us with Personal Information (you agree to the practices described in this Privacy Policy and the Cookie Policy and our Terms and Conditions, and to the updates to these policies posted here from time to time.  To make sure you stay informed of all changes, you should check these policies periodically. Updates will be referenced by the “Last Updated” date shown above.

I. What Personal Information Do We Collect?
II. How Do We Use the Information Collected About You?
III. To Whom Do We Disclose or Share Your Information?
IV. Your Rights: How Can You Control Your Data?
V. How Do We Protect Your Information?
VI. How Long Do We Retain Your Information?
VII. What About Third-party Links?
VIII. Are There Guidelines For Children?
IX. Do You Transfer My Information Internationally?
X. Do You Aggregate Or De-identify Information?
XI. Are There Other Important Legal Terms? Legal Consent, Liability And Indemnification.
XII. Waiver Of Class Action Claims.
XIII. Accessibility.
XIV. How Are Changes to this Privacy Policy Communicated?
XV. How Can You Contact Us?

I. What Personal Information Do We Collect?

    We may collect or receive the following categories of information about you that can personally identify you – either on its own or when combined with other information.  How we collect or receive this information depends on the context, including the products or services you use or your device or account settings. 

    Not all categories of information will be collected or received about every individual.  This Policy does not include information about you that is included in our news or editorial content.

    A. Personal Information You Provide to Us

    1. We may collect the following information you provide to us directly when you: Use our Site, App or Digital Properties:   When you come to our Site or use our Apps or Products, we may automatically collect certain information:
    • Usage Information: We may track, collect, and aggregate information indicating, among other things, which pages of our Site were visited, the order in which they were visited, when they were visited, and which hyperlinks were clicked. We also collect information from the URLs from which you linked to our Site. Collecting such information may involve logging the IP address, operating system, and browser software used by each user of the Site, device and advertising identifiers.
    • Video Viewing Information: We may collect information concerning your engagement with and consumption of videos, video content and URLs on our site, including whether you requested or viewed specific video materials or services.
    • Location Information: We may be able to determine from an IP address a user’s Internet Service Provider and their geographic location. Location data may be used to route your traffic to the nearest regional server to reduce latency and improve your experience.  Some of our apps can provide content based on your GPS location if you enable this feature. Your GPS location is your precise geolocation, which is considered a type of sensitive personal information.
    • Cookies, Beacons and Pixels: We and our service providers may also use cookies and web beacons when you visit our Site.
    1. Engage with Us. We may collect information you provide to us when you register an account with us or sign up for a service; subscribe to a newsletter or purchase a product; when you participate in a contest, promotion or survey, or fill out a webform.  This information includes:
    • Contact information such as name, email address, postal address and telephone number(s);
    • Demographic information such as birth date or gender;
    • Account information and log in credentials, including unique identifiers such as username and password;
    • Payment and transaction information including credit or bank card information;
    • Preferences for communications.
      • Our Chat Features: You may engage with us through our chat functions. We may deploy a chatbot or other functionality on our sites for customer service or for other business purposes.  As described further below, by using the Website and engaging with the chatbot or chat function, you consent to the recording and use of information about you and the chat session or any authorized service provider acting solely on our behalf.  You further agree that we may use or disclose the information you provide via the chatbot or chat function in accordance with this Privacy Policy. If you do not consent to these terms, you should not use the chatbot or chat functionality.  Your continued interaction with, or submission of information to, any chat feature will be deemed your acceptance of this provision.
    1. Submit Content to Us or Allow Us Access. We offer you the ability to post content in certain contexts, or to share information with us held on other platforms.  This information may include:
    • User-generated content such as communications and opinions in chat rooms, message boards, forums, surveys, polls, and online forms;
    • Photos or videos that you upload to the Site. Data held by you on social media platforms and other software (for example, access to your contacts, calendar or photos). At your request, information about your friends, family and acquaintances, including their contact information. By doing so, you acknowledge and agree that you have everyone’s consent for us to use their contact or other information for the purpose for which it was provided, and that such information is accurate.  
    • Any additional information when we collect your data with your consent.

    B. Information We May Create or Generate

    We may create or generate new information about you from other data we collect, including using automated means to generate information about your likely preferences or other characteristics (“inferences”).

    C. Information We May Collect or Receive from Other Sources

    1. Publicly available sources.  As permitted by law, including contact information, demographic and professional data and interests.
    2. Social Media Platforms. If you interact with us through a social media platform (like Facebook or TikTok) or log in using social media credentials we may have access to your information from that service, such as your login-information, profile name, name, email address, friend or followers/following list, profile and demographic information, activities on the social media platform (such as “likes” shares, reposts, clicks), location, comments about or reactions to our Services, and the people/sites you follow.

    Please review the privacy policies of the applicable third-party or Social Media Platform for their privacy practices and for instructions on how to control your privacy settings within those platforms.

    1. Advertising Partners and other Third Parties: Marketing, data analytic privately-owned databases give us access to a range of information — like public data, survey data and more. This data sometimes includes your mailing address, your gender, your age, your household income and other demographic data.
    D. Sensitive Personal Information In general, we do not wish to collect or receive sensitive personal information about you. This includes:
      • Government-issued IDs (such as your driver’s license, passport or social security number)
      • Your racial or ethnic origin
      • Your political opinions
      • Your religion or other beliefs
      • Your health, biometric or genetic characteristics
      • Any trade union membership
      • Your sexuality (information about your sex life or sexual orientation)
      • Any criminal background
      • The content of your private communications (other than messages you may send to us)

      We will only collect sensitive personal information for the purposes allowed by law or with your consent.

      II. How Do We Use the Information Collected About You?

      We use the information you provide to us for the following business and commercial purposes:

      1. To provide and manage the Services. This includes making a Service available to you in print or digital form, arranging access to your account, completing your payments and transactions, or to understand and resolve technical issues with your account or our Services.
      1. To contact you. We may use your information to provide you with service-related messages (i.e., a change in our terms and conditions), to respond to your customer service or other inquiries, to send you emails, newsletters or alerts (based on your registrations and preferences) or to notify you of promotions, contests, surveys or events we think may be of interest to you.
      1. To improve or develop our products and services. We may use your information to make business and marketing decisions, assess customer satisfaction, or to otherwise improve our Products and Services.  Improving or developing our products and services may include using your information to:
      a. Automated Analyses: We may review, scan or analyze your communications with us, including via our chat features and chatbots, for the business and commercial purposes set forth above, including in order to improve or expand our product and services or to train our customer service or other employees. We may use automated methods where reasonably possible. We will not review, scan, or analyze your messaging communications to send third-party marketing messages to you and we will not sell reviews or analyses of these communications.
      1. To market and advertise our Products or Services to you. We may use your information to market our Products and Services to you.  We may serve you ads through websites, locations, platforms and services that are owned and operated by third parties.  Sometimes we use marketing vendors to advertise to you on our behalf.   We may send you targeted or promotional emails.  You may opt-out or control your choices at the “Your Rights” section, below.
      1. To customize and evaluate your experience. We and third parties may use your information to deliver you ads, promotions and offers by third parties that may be personalized to you.  We also use this information to measure the effectiveness of ads and to help recognize your devices to serve you ads on and off the sites.  To do so, we and third parties may:
      a. Use ad-tracking technologies: To serve you personalized advertisements on behalf of advertisers we and third parties may use ad tracking technologies like cookies.  For more information and instructions on how to opt-out of targeted advertisements, see our Cookie Policy.  You can also opt-out and control your choices at the “Your Rights” section, below.

        b. Build demographic models. We may combine your information with information from other users of our Services to build models that may measure users attributes, interests, or demographic information. We may use this demographic information to run targeted advertisements and marketing campaigns.

        c. Use affiliate links. We may use your information to make product recommendations to you and to provide you with links to other products and services not operated or controlled by us.

        d. A note on third parties: Third party advertisers may combine information they gather about you through our Products or Services with information they receive from their other clients.  This may help them target advertisements to you on behalf of their other clients.  Third parties may also use other services to serve you advertisements.  We do not control these third party’s privacy policies and cannot be responsible for them.  Any personal information you provide to them is covered by their privacy policies, not ours.

        1. For legal reasons or to carry out administrative tasks. We may use the information you provide to us to audit our internal processes for legal, regulatory, and contractual compliance requirements, and for security and fraud detection purposes.
        1. With your consent. We may use your information in other ways with your consent or at your direction.

        III. To Whom Do We Disclose or Share Your Information?

        We may share the information you provide to us:

        1. Within our company: We may share your information with others within our corporate family of companies that are related by common ownership or control.
        1. With Service Providers: We work with service providers to carry out certain tasks on our behalf, including:
        • Processing your payments
        • Fulfilling your orders
        • Maintaining technology and related infrastructure
        • Offering you customer service
        • Serving and targeting ads
        • Measuring ad performance
        • Presenting surveys
        • Shipping you products and mailings
        • Distributing emails
        • List processing and analytics
        • Managing and analyzing research
        • Managing promotions
        When performing these tasks, service providers often have access to your personal information. We sometimes allow them to use aggregated or de-identified information for other purposes, in accordance with applicable laws.

        1. Third Parties that Provide Advertising, Content or Other Functionalities. We may share your information with third parties that provide advertising, content and other functionalities to us for the reasons disclosed in Section II, above.  This includes sharing your information with third parties for targeted advertising, to measure and analyze ad performance, to run sweepstakes or live events, or to improve and enhance our Product and Service functionality.
        a. The disclosure of your information to third parties for advertising purposes may constitute a “sale “ or “share” of your information under certain state privacy laws. You can learn more about this and about how to exercise your right to opt-out at “Your Rights” section, below.

        1. Social Media Companies. If you log into the Services with a social media service or if you connect a social media account with the Services we may disclose certain of your personal information to that social media service depending on your settings. The social media service’s privacy policy then applies to their practices regarding your information.
        1. When required by Law or as Necessary to Protect our Users or Services.  We may disclose your information as is necessary or appropriate to protect, enforce or defend the legal rights, privacy, safety, or property of the Services, our employees or agents or users, or to comply with applicable law or legal process, including to respond to requests from public or government authorities.
        1. In Connection with a Corporate Transaction. We may disclose your information in the event that we sell or transfer all or a portion of our business or assets to a third party, such as in the event of or in contemplation of a merger, acquisition or in connection with a bankruptcy reorganization.

        IV. Your Rights: How Can You Control Your Data?

          We provide you with a variety of ways to control the personal information we hold about you, including choices on how we use that information. 

          1. Account Settings. You may access, modify or delete your account, update your subscriptions and email newsletters associated with that account here.
          1. Communication Preferences. You can unsubscribe from email, mail, telephone and text message communications from us.  To do so, email us at [email protected] or chat with us.  
          a. For email requests, it may take up to ten days for us to process your requests. For requests related to telephone calls, text messages, mobile service notifications it may take up to 30 days. If you adjust your postal mail preferences, it may take six to ten weeks before you stop receiving mail because postal mailings are prepared many weeks in advance.

            b. Regardless of your marketing communication preferences, we may still contact you for transactional or informational purposes, such as customer service, reminder or service notices, recalls, or information regarding your subscription or order(s).

            1. Opt-Out of Targeted Advertising. We may use your information for targeted advertising purposes, as described in Section II, above.  To opt-out of targeted advertising or manage your preferences, click the “Preferences” link on the cookies consent manager.
            1. Cookie Controls. Most web browsers are set to accept cookies by default. If you prefer, you can go to your browser settings to learn how to delete or reject cookies. If you choose to delete or reject cookies, this could affect certain features or services of our websites. If you choose to delete cookies, settings and preferences controlled by those cookies, including third party targeted advertising preferences, may be deleted and may need to be recreated. For more information, read our Cookies Policy or click the “Preferences” link on the cookies consent manager.
            1. Global Privacy Settings. Some browsers and browser extensions support the Global Privacy Control (“GPC”) that can send a signal to the websites you visit indicating your choice to opt-out from certain types of data processing, including data sales.  When we detect such a signal, we will make reasonable efforts to respect your choices indicated by a GPC setting as required by applicable law.  Please note, we are not responsible for third party sites which may be used to process your orders, and which may not honor GPCs. 
            1. Access, Correct, Delete or Restrict Processing of Your Information. In some jurisdictions, you may have the right to access, modify or delete the personal information that we have about you.  To submit a request to access, correct, delete or restrict processing of your information click the “Preferences” link on the cookies consent manager.
            1. State-Specific Privacy Rights. If you reside in California, Colorado, Connecticut, Utah or Virginia, you may have additional privacy rights.  Our State Privacy Rights supplements this Privacy Policy and includes instructions on how you may exercise those rights.   
            1. Verification & Authorized Agents. We will take reasonable steps to verify your identity and requests, including by verifying your account information, residency or the email address you provide. If you are an authorized agent submitting a request on behalf of another individual, we may require proof of your written authorization before processing the request.
            1. Exempt Information. Certain information may be exempt from such requests under applicable law such as information we retain for legal compliance and to secure our Services. We may need certain information in order to provide the Products or Services to you; if you ask us to delete it, you may no longer be able to obtain the Products or use the Services.
            1. Non-Discrimination. You will not receive discriminatory treatment by us for exercising any of your privacy rights described herein.

            V. How Do We Protect Your Information?


            We use commercially reasonable procedures and various technical, administrative and physical safeguards to help protect the confidentiality of your Personal Information – but we cannot guarantee that your information is 100% secure. Therefore, although we believe the measures implemented by us reduce the likelihood of security problems to a level appropriate to the type of data involved, we do not promise or guarantee, and you should not expect, that your Personal Information or private communications will always remain private or secure. We do not guarantee that your Personal Information will not be misused by third parties and we are not responsible for the circumvention of any privacy settings or security features.  Do not share your passwords with anyone.

            If you believe that your Personal Information has been accessed or acquired by an unauthorized person, please Contact Us.

            VI. How Long Do We Retain Your Information?

              We will keep your Personal Data only for as long as is reasonably necessary for the purposes outlined in this Privacy Policy based on the context in which you provided it, or for the duration required by law, whichever is the longer.

                Our Product may contain links to other websites, applications or services that are not owned or controlled by us, including links to Social Media Platforms, or may redirect you off our Products to other locations for information or other services. We are not responsible for the privacy and security practices of other websites, applications or social media platforms or the information they may collect (which may include IP address or device identifiers). You should refer to such third parties’ privacy policies on their sites to determine their respective privacy practices. Links to any other websites, applications, Social Media Platform or content do not constitute or imply an endorsement or recommendation by us of the linked website, application, Social Media Platform, and/or content.

                VIII. Are there Guidelines for Children?

                  Our Products and Serves are intended for a general audience and are not directed at children under (13) years of age. We do not knowingly gather personal information (as defined by the U.S. Children’s Privacy Protection Act, or COPPA) in a manner not permitted by COPPA.

                  If you are a parent or guardian and you believe we have collected information from your child in a manner not permitted by law, contact us at  [email protected]

                  IX. Do You Transfer My Information Internationally?


                  Your Personal Information may be stored, transferred to, and processed in any country where we have facilities or in which we engage service providers. These countries may be outside the United States, and may have different data protection laws than in the United States.

                  X. Do you Aggregate or De-Identify Information?

                    We may aggregate and/or de-identify any information collected through the Services, Products so that such information can no longer be linked to you or your device (“Aggregate/De-Identified Information”).

                    We may use Aggregate/De-Identified Information for any purpose, including without limitation for research and marketing purposes, and may also share such data with any third parties, including advertisers, promotional partners, and sponsors, in our discretion.

                      The terms in this Privacy Policy and in our Terms of Use have legal importance and may be used by us in a legal proceeding, including to restrict certain claims by you or to limit your rights.


                      a. Video Viewing Behavior: As described elsewhere in this privacy policy and for purposes of clarity, your video viewing activity, including information as to whether you requested or obtained specific video materials or services, may be collected and shared by Intelex with third parties, including, without limitation, service providers with whom we partner to provide our Products to you, as well as our advertising, social media and other business partners. By using our Products where videos are displayed, you consent to the collection and sharing with third parties of your video viewing activity, if any, with each such consent being valid for two years from the date of such use or until you withdraw your consent by emailing [email protected].

                      b. Chat Bots:  As described above, you may engage with us via chat functions on our websites, including automated chat bots.  By using the Website and engaging with the chatbot or chat function, you consent to the recording and use of information about you and the chat session or any authorized service provider acting solely on our behalf.  You further agree that we may use or disclose the information you provide via the chatbot or chat function in accordance with this Privacy Policy. If you do not consent to these terms, you should not use the chatbot or chat functionality.  Your continued interaction with, or submission of information to, any chat feature will be deemed your acceptance of this provision.


                          d. Indemnification. You agree to indemnify and hold harmless us, our affiliates, and each of our and their respective directors, officers, managers, employees, shareholders, agents, representatives and licensors, from and against any and all losses, expenses, damages and costs, including reasonable attorneys' fees, that arise out of your provision of any inaccurate or unauthorized Personal Information to us or your violation of this Agreement or any rights of another. We reserve the right to take over the exclusive defense of any claim for which we are entitled to indemnification under this section. In such event, you agree to provide us with such cooperation as is reasonably requested by us.

                          e. Choice of Law. This Agreement will be governed by and construed in accordance with the laws of the State of Illinois without giving effect to any principles of conflicts of law.

                          f. Statute of Limitations for All Claims. You agree that regardless of any statute or law to the contrary or providing for a longer period, any claim or cause of action that you may have arising out of or relating to use of the Products or this Agreement must be filed by you within one year after such claim or cause of action arose or be forever barred.

                          XII. WAIVER OF CLASS ACTION CLAIMS.

                            This is an important section that limits your right to bring a class action against us.  You and Intelex agree that each party may bring disputes against the other party only in an individual capacity, and not as a plaintiff or class member in any purported class or representative proceeding, including, without limitation, a federal or state class action lawsuit. However, nothing in this section limits your right or Intelex’s right to bring a lawsuit against each other as an individual plaintiff. This provision applies to the maximum extent permitted by applicable law to all claims that arise under, in connection with, or relate to this Privacy Policy or the Personal Information you provide to us (whether your own or any other Personal Information you provide), Personal Information that is automatically collected by us and/or obtained by us from third parties; that arose under, in connection with, or relate to any previous privacy policy in effect or that otherwise arose before these terms went into effect; or that may arise in connection with or after or otherwise relate to your Personal Information (or any other Personal Information you provide to us) after termination of any business relationship we may have with you, including cancellation or deletion of your accounts if applicable. 

                             XIII. ACCESSIBILITY

                              Please see our Accessibility Support page at if you experience any difficulty in accessing any part of this Website or this Policy. You may also contact us at [email protected].

                              XIV. How Are Changes to this Privacy Policy Communicated?

                                We may amend this Privacy Policy at our discretion and at any time. When we make changes to this Privacy Policy, we will post the updated notice on our Products and update the notice’s “Last Updated” date. Where permitted by applicable law, after we post any changes on this page, your continued use of our Website and/or Services following the posting of changes constitutes your acceptance of such changes.

                                XV. How Can You Contact Us?

                                If you have any questions or comments about this Privacy Policy, the ways in which we collect and use your Personal Information described here, your choices and rights regarding such use, or you wish to exercise your rights, please contact us as provided below.


                                Email us at [email protected]


                                Write us at:

                                Intelex USA, LLC

                                105 Prairie Lake Rd., Suite B

                                East Dundee, Illinois, 60118